The company will not use any of the data which is disconnected by users to target ads to them on Instagram, Messenger, or Facebook.

Facebook has reportedly been intending to enable users to disconnect their account from app and website history. If users decide to clear the activity, Facebook will not be able to use it to target ads at them.

Apparently, the feature comes as Facebook has been continuously dealing with its privacy practices and scrutiny of lawmakers over the way it uses personal data to display ads. But much effect on the business of the company due to this feature is not expected because users will require to turn the feature on.

Facebook has supposedly explained the working of the latest feature through a blog post. As per stated in the blog post, if a customer browses a clothing site and explores a certain pair of shoes, that clothing site may then want to show follow-up ads to close the deal. The site can share data about the user’s interests with Facebook to show ads later for the same shoes to them. But if the users turn off the Facebook activity, it will never recognize their previous activity on the clothing site.

As per published in the blog post, Facebook will not know which websites have users visited or what did they do there. The company will not use any of the data which is disconnected by users to target ads to them on Instagram, Messenger, or Facebook.

If sources are to be believed, this move will stay ahead of regulators in the U.S. and abroad which are cracking down on ad targeting practices of Facebook. Also, the feature is not going to hurt business of the company unless people actually take the time to opt out.

Facebook has gradually been making the feature available to users in South Korea, Spain, and Ireland. The company confirmed that it will continue introducing it everywhere else in the upcoming months.

Source links: https://www.cnbc.com/2019/08/20/facebook-is-giving-users-a-way-to-wipe-their-web-history.html

https://economictimes.indiatimes.com/magazines/panache/facebooks-new-tool-will-change-the-number-of-ads-you-see/articleshow/70765274.cms?from=mdr