Walmart to turn parking lots into drive-in theaters with Tribeca
Category: #business  By Akshay Kedari  Date: 2020-07-03
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Walmart to turn parking lots into drive-in theaters with Tribeca

American retail giant, Walmart Inc. has recently announced that it will be collaborating with Tribeca Enterprises to transform almost 160 of its U.S. store parking spaces into temporary drive-in movie theaters until the stores become fully operational.

The COVID-19 pandemic has impacted many people’s summer plans; however, this move intends to rectify those plans as the company combines a total of 320 family-friendly showings by the beginning of August.

Walmart will be offering concessions like allowing families to refill their picnic bags by placing their drive-in essential orders through online applications for roadside pickup. As of now, there are nearly 315 drive-in movie theaters across the United States, which is way less than 1950’s total of almost 4,000 drive-in theaters.

According to reliable sources, Walmart has also signed up to become a presenting partner for the Tribeca Drive-In movie series that is scheduled to commence on July 2 and has managed to be a part of the annual film festival since its inception.

Speaking on the move, Jane Rosenthal, Co-Founder and CEO, Tribeca Film Festival and Tribeca Enterprises, said that the Drive-Ins have become a prominent program for Tribeca since the launch of Tribeca Film Festival.

Currently, Tribeca Drive-In is a lot more than a fun, retro place to watch movies. It comes as one of the safest alternatives for communities to come together. The company is excited to collaborate with Walmart to introduce more people to the shared cinematic experiences which Tribeca is renowned for.

Reportedly, the July program has scheduled films like Space Jam and Wonder Woman along with a mix of free and ticketed events that honor the frontline workers at Pasadena, Calif.; Arlington, Texas; Orchard Beach in the Bronx; and Nassau County, NY.

Additionally, Walmart has also initiated a virtual “Camp by Walmart” where celebrities like Neil Patrick Harris, Drew Barrymore, Idina Menzel, Todd Oldham, and LeBron James would conduct online activities and courses.

Source Credit: https://www.marketwatch.com/story/walmart-partners-with-tribeca-to-bring-temporary-drive-in-theaters-to-160-stores-2020-07-01

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Akshay Kedari    

Akshay Kedari

Akshay holds a Bachelor’s degree in computer engineering. Despite having a penchant for software development and the like, Akshay took to writing as a career owing to his passion for the field. Presently, Akshay writes articles for itresearchbrief.com and a few oth...

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